Illustrative only. This is the only screen in Binder that does not use your agency's data — every number below is a placeholder to show what the screen will do once connected.
Market
Who is buying the searches your customers make.
Keywords
| Term | Monthly searches | Est CPC | Who is bidding | Our presence |
|---|---|---|---|---|
| car insurance quotes | 8,100 | $14.20 | EverQuote, Progressive, GEICO | Absent |
| life insurance quotes ny | 2,400 | $21.30 | Ethos, Ladder, Haven | Absent |
| state farm agent near me | 2,900 | $4.80 | State Farm corporate | Absent |
| bundle home and auto | 1,600 | $16.90 | Progressive, GEICO | Absent |
| cheap car insurance long island | 1,300 | $11.40 | EverQuote, SmartFinancial | Absent |
| homeowners insurance suffolk county | 880 | $18.60 | EverQuote, Allstate | Absent |
| state farm selden ny | 210 | $2.10 | Nobody | #1 organic |
| insurance agent rocky point ny | 170 | $2.40 | Nobody | #2 organic |
What EverQuote is buying
EverQuote bids on the broad, high-volume quote searches — "car insurance quotes", "cheap car insurance long island", "homeowners insurance suffolk county" — and resells those shoppers to you as leads. The agency is absent from all of them, and only shows up for searches that name it.
How we would get real numbers
- Google Ads API — search volume and CPC by geography.
- DataForSEO — competitor bids and ad copy.
- Search Console — the agency's own queries.
- Semrush and Ahrefs are seat-licensed and would not scale to 1,000 tenants.
Demand by town
This cannot be built from John's current export: it has no ZIP or address field.